![]() “Youtube SEO is an untapped marketing channel, with truly huge potential for video searches,” says Brian Zippin, Owner of Digital Marketing Service Pro. And YouTube SEO is one of the best ways to do that. Sure, people might eventually find it if they're looking hard enough–but chances are good that they'll find something else first.Īny good marketing campaign aims to put your client's YouTube videos in front of as many potential customers as possible. Those facts alone should be enough to highlight why YouTube SEO is as important as the content of the video itself.Ī video without proper YouTube SEO is like a blog post hidden away on the second page of Google results. Nearly two-thirds of US consumers stated that they found YouTube to be somewhat or very trustworthy for finding and purchasing products. YouTube is also ranked as the most trusted platform for social commerce in the US. “As they say, there's no point buying an expensive car if you just keep it locked up in the garage.” If you don't optimize your video to be found on YouTube and in search engines, you'll have little success with video marketing,” adds Will Mullins from Will Mullins Search Engine Optimisation Services. “There are more than 800 million videos on YouTube. Plus, YouTube videos are becoming a more and more common SERP entry on Google, the largest search engine in the world. YouTube processes more monthly keyword searches than Bing, Yahoo, AOL, and Ask.com combined. YouTube is the second-largest search engine in the world and should be treated as such. Once you've done your research and created targeted content, there are several different elements you should optimize to help your YouTube videos rank higher–which we will address throughout this post. Whether your agency wants to target popular “how to” terms or have a different approach, understanding what users are looking for is an essential first step. YouTubers watch over one billion hours of videos every single day.īut like with any other SEO program, this process starts with keyword research. It is the second-most popular social network (Facebook is #1).Ħ2% of global consumers say they use YouTube. YouTube processes more than 3 billion searches each month.Īpproximately 20% of the people who start a video will leave after the first 10 seconds. YouTube gets over 30 million visitors per day. Here are just a few other YouTube stats that you might find interesting. With nearly 200 billion users worldwide as of 2021 and around 2.6 billion monthly active users, this is an audience your agency simply cannot afford to ignore. Simply put, YouTube SEO is optimizing your client's videos to rank higher in both YouTube and Google search results. Ranking videos on YouTube and Google can be a massive boon for your client's business–so let's get started. How To Report the Success of Your YouTube SEO Efforts ![]() In this guide, we'll walk you through some YouTube SEO tips, from keyword research to video content creation, and show you how to use end cards, descriptions, and hashtags for the best results, including:Ĭreating SEO-Friendly YouTube Titles & Descriptions After all, just because you build it doesn't mean they're going to come. Instead, it was a simple misstep when crafting the correct elements for YouTube SEO. Was the topic wrong? Was the script no good? Was the production sub-par?Ĭhances are it may be none of those things. Suddenly, you start second-guessing the entire video strategy. ![]() And it's definitely going to become part of your agency's highlight reel.īut weeks after going live on YouTube, you check the stats, and it has a total of 12 views. The result looks so fantastic that you want to put the video on a thumb drive and give it to everyone you know for Christmas. ![]() Here’s an all-too-common scenario: you spend many hours carefully researching, scripting, and recording a video for your client. To understand the importance of YouTube SEO, you need to know what can happen without it. What Happens Without YouTube SEO Best Practices? If you're eager to transform your approach to optimizing YouTube videos, you're in the right place. In this article, we'll delve into the world of YouTube search, show you how to craft content that the algorithm adores, and share how to show off your expertise to clients. Welcome to our comprehensive guide on optimizing YouTube videos to catch the attention of the YouTube algorithm. Have you ever wondered why some YouTube videos seem to magnetize views while others languish unseen? The answer lies in the mysterious realm of YouTube SEO-a critical tool for anyone serious about leveraging the power of the world's second-largest search engine.
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